SEO is an acronym that stands for Search Engine Optimization. Although quite modern, this activity is present to all marketing campaigns now. What a SEO (Search Engine Optimizer) does is to get your website as well positioned as possible on the search engines (e.g. Google, Yahoo!, MSN). The importance of his work is proved by the fact that 90% of the new visitors a website receives come from good Web positioning –which, in this way, becomes essential for the prestige, reputation and sales of any company.

The minute it is launched a website can be indexed in a search engine’s database. This takes long if you just sit and wait; however, if you hire a SEO it will be only a matter of days till your website is properly indexed, and included in thousands of Web directories, too.

If not indexed at all, a website is not to be found within a search engine’s search results. If automatically indexed instead, it will be positioned on the Internet, but badly. Good positioning is to be within the first forty results (preferably the first twenty) according to the business field and the competitors. Well, this will not happen without a SEO as your website perhaps is well-positioned for some specific purpose, but those who might be interested in what you offer will never reach it.

A SEO positioning campaign can last from six months up to two years. Through its course, the SEO -who must be knowledgeable about technical details and skillful at public relations- will interchange links with other websites, modify your own website’s HTML code, and do what it takes so that it is included in different Web directories. In comparison with the designer or the programmer, the SEO makes very little use of the computer. The technical part of his job does not take long, but the public relations part does. You might be angry about learning that the person you have hired is constantly chatting by means of software such as MSN Messenger, AOL, Google, Talk, etc. However, this is exactly what will improve your website’s positioning on the Internet. The SEO is supposed to find more and more connections on the Web, and this is just the best way to do it.

Positioning is essential for your website to survive in the sea of offers the Internet is. Through good search engine positioning your company’s fame and prestige will increase extraordinarily. So, even if (unlike the designer and the programmer) the SEO is not strictly necessary for a website to exist, your missing him will make nonsense of your previous investment.